Almost a hundred years ago, in 1919, Buccellati brand started its existence, founded by Mario Buccellati – a young jewelry master. He was born and grew up in a family of jewelers, so his path was destined. In 1913, being very young, Mario begins to learn the basics of jewelry craft together with his father, discovering the wonderful, subtle world of jewelry.
Soon after the opening the new brand started to be talked about, not only in his native Italy, but also in Spain, Rome and European cities. Individual orders started to come in frequently, and the young jeweler could not cope with all the work he had to do alone. Professional jewelers, designers and engravers were invited into the staff.
All five sons of the brand’s founder were also trained in jewelry craft under the guidance of Mario himself. Today, all five brothers are associated with the jewelry industry, one of them is the head of the brand. But Mario’s son Gianmaria Buccellati deserves special credit for the brand’s popularity increase. He was the one who launched a wide advertising campaign in the 1970s that made the jewelry house and its products internationally famous.
Jewelry with Italian roots
Even today, almost a century later the designers of the jewelry house strictly follow the traditions of jewelry manufacturing, laid down at the foundation by Mario Buccellati himself. The originality and value of each ring and brooch, bracelet and earrings is given only by hand labor used in production and individual design.
A distinctive feature of Buccellati products is rich surface carving of metal. The unique carved pattern is made for a very long time and requires painstaking work of an engraver. The masters of the company developed new methods of work with carving: Rigato – straight parallel notches, Telato – a method of creating a coarse-grained effect of interlacing fabrics on metal, Ornato – lace carving.
Masters of the brand in recent years are increasingly experimenting with materials for their products. If earlier preference was given to purely standard metals, today in the collections it is possible to find nielloed, pink gold, treated and tinted silver. Stones of all kinds are also used, but mainly precious stones, such as rubies, topazes, diamonds and pearls.
Since the turn of the millennium Gianmaria Buccellati did a lot to elevate the brand to a new level. In 2000 he started a museum exposition about art in jeweler’s work. It is located within the walls of the Museum of Natural History in Washington and, besides jewelry exhibits, it shows visitors a retrospective of products by Mario the founder himself.