Carrera y Carrera is the quintessence of Spanish jewelry: the company, of course, adores gold and strives to ensure that each piece of jewelry produced is perfect not only in design, but also in technical execution.
The first workshop under the Carrera Y Carrera brand was opened back in 1885 in Spain by Satorio Esteban Carrera. The young man came to Madrid on purpose to put his knowledge and experience in jewelry manufacturing into practice. In the bohemian quarter of Santa Isabel, where mainly writers and actors lived, his first jewelry store was opened.
Satorio’s whole family soon became involved. It was the four brothers, Satorio, Jose, Andres and Pedro, who founded the new trend in stone cutting. The jeweler had no children of his own, so he passed on his knowledge to his nephews.
In 1950-1960 the jeweler`s brand became world famous. Its jewelry shines on the stars of the first magnitude: Audrey Hepburn, Elizabeth Taylor. In 1960 the jewelers received their first big order: a unique tiara was made for the wedding ceremony of the King of Belgium and a Spanish girl from an aristocratic family.
15 years later great-grandson of Satorio Carrera founded his own jewelry production. The workshop is nestled in the old part of town, in the Madrid de los Austrias district. Its atmosphere inspires jewelers to launch new collections, luxurious and richly designed.
Conquering the jewelry market
At the beginning of the new millennium, in 2001, the major shareholder of the Spanish brand became Lladro, a jewelry brand with a name. Nathalie Gedge was appointed the head of the brand. At the moment of her appointment she had an impressive experience in Cartier and Van Cleef & Arpels.
The Carrera Y Carrera name is known in at least 26 countries. Until recently, there were 26 branded stores worldwide and more than 250 third-party outlets. The main markets were Japan, Spain and Russia.
In Russia, the company began working in 1994. The brand was immediately noticed by connoisseurs of premium jewelry and connoisseurs of high jewelry art.
Carrera Y Carrera collections are the embodiment of luxury in stone and metal
Arguably the best known of its collections is its exclusive line of Círculos de Fuego (Flame Rings). The successful combination of polished and brushed gold, bright stones, mystical notes in each product: the collection quickly became popular.
The Seda Imperial collection, inspired by the ancient legend of a young Chinese princess and a mysterious Manila shawl, looks no less spectacular.
Another line of products, in which the signature style of the passionate Madrid brand is easily recognized, is Universo, presented in 2015 at Baselworld for the 130th anniversary of the jewelry company. The designers designed each piece of jewelry inspired by a traveler’s diary of the same name.
Another collection with four themes at once, which can’t be avoided – El Retiro – is dedicated to the mesmerizing, immutable and always unique beauty of nature, cyclically changing every season.
The proud spirit of Spain, its rebelliousness and temperament can be seen in every piece by Carrera Y Carrera. Observance of centuries-old traditions, unsurpassed quality, attracting new masters in the production has borne fruit: for almost a century and a half miniature masterpieces were in demand and loved by many people.
At different times, many celebrities became the face of the brand: Spanish model Eugenia Silva, Alejandro Alonso. They embodied the image of the perfect woman of her time – relaxed, temperamental, original, unsurpassed. Carrera Y Carrera jewelry is precisely for her.
Closure of the brand
Unfortunately, in 2019, under the influence of a difficult financial situation, the company ceased to exist, and went through bankruptcy proceedings, which had been initiated a year before.