Hong Kong jewelry brand Chow Tai Fook was founded 85 years ago. The first workshop opened in 1929 in mainland China. The philosophy of jewelry making was based on the basic human values of reliability, eternity and sincerity.
In 1938-1939 the first boutiques were opened in Macao and Hong Kong. In 1988 a factory in Shunde for processing diamonds and manufacturing jewelry starts working. At that time the company had already opened many subsidiaries, including Yushunfu (2011) and Zlotowski (2011).
Having conquered the Chinese market the company started to expand. Chow Tai Fook Jewellery Group Limited participated in the Brand Alliance event in Singapore in 2015. There, the group was awarded the title of the most influential brand in the premium segment of the Asian jewelry market. Over such a long history, many small and medium-sized jewelry brands have come under the wing of Chow Tai Fook.
Since December 2011, the holding company’s subsidiary Chow Tai Fook Enterprises Ltd. is listed on the Hong Kong Stock Exchange and has managed to become the world’s largest jewelry company by market capitalization.
Activities of Chow Tai Fook
Today the main activity of the jewelry house is producing and retailing premium jewelry. For decades the philosophy of the brand has been built on authenticity, originality and faithfulness to ancient traditions and techniques of production of jewelry from precious metals and stones.
The fame of the brand earned through its conscientious attitude to each client, the unique design of products and implementation in the technology of production of modern techniques for processing stones, in particular, diamonds, with which the brand actively works.
All collections are elegant and unique. The jewelry associates with luxury, wealth and excellent taste. In every necklace, earrings or bracelet one can feel Asian temperament and at the same time, the restraint without being overdone. One of the brightest examples is the Le Labyrinthe Artistique collection that includes elegantly abstract jewelry subject to impeccable geometry.
Clear lines, accents, quality framing and adventurous spirit are the first evident at the Asian jewelry house.
To fully appreciate the scope and scale of the company, you just have to take a look at a unique modular necklace Heritage in Bloom, which was designed for Chow Tai Fook by no less famous jeweler Wallace Chan. The centerpiece of the composition was a 104-carat Cullinan Heritage diamond, bought by the company a few years earlier.
The 85th birthday of the company
In November this year, the brand celebrated its birthday with a jewelry show and grand exhibition. Chow Tai Fook director Henry Cheng led the celebration. New collections consisting of diverse, yet matching jewelry were on display under the overall theme of the event, “Scarlet Universe.”
The event also coincided with the company’s latest expansion following the acquisition of the American brand Hearts On Fire.