Enrico Damiani founded a small workshop in Valenza, Italy, in 1924. Thanks to the restrained, elegant design he managed not to drown in the sea of competition and by the end of the 30s he opened several stores all over Italy and then gained recognition in Europe.
This success is a tribute to the talent of its founder Enrico Grassi Damiani and his followers, who, respecting tradition and Damiani’s individual style, continue to improve production and win new fans.
After Enrico’s death his son Damiano took the reins and designed the “Lunette” setting, a technique that captures all the beauty and sparkle of a diamond.
Damiani Jewelry House is one of the most famous in the world: it won the Diamond International Awards 18 times. The award is given to jewelers from all over the world for the best jewelry with precious stones.
Today the third generation of Damiani family is at the head of the company, directly involved in the creation of new design jewelry.
Damiani products are distinguished by their refined, sophisticated design. They are designed like pret-a-porter jewelry for every day and don’t catch the eye, but they catch the eye and don’t make us wait for a special occasion to put on our favorite earrings or necklace, creating the right mood. Every collection is a precious story where the main characters are precious stones, and Damiani brand is a book that tirelessly continues to be completed.
Famous Damiani collections
A successful commercial move was the creation of new collections in collaboration with movie stars. Sophie Loren jewelry series was released in 2006. Its combination of white and rose gold expresses the basic idea of connection of times and styles. White gold is the classic of the genre, pink gold is a fresh breath of modernity. Just like the actress herself these jewels are exquisitely noble and at the same time carry the best fashion trends.
The story of the D.Side collection began with a scandal. Initially they were just two wedding rings made according to the sketches of Brad Pitt on the occasion of his marriage to Jennifer Aniston. They were supposed to be one-of-a-kind, but the Damiani jewelry house produced another series of rings with a similar design. The newlyweds filed a lawsuit, which unexpectedly turned into a cooperation agreement between Brad Pitt and Damiani. And the actor’s name appeared next to the name of the brand in the jewelry from the D.Side series.
Released in 2000, the collection had a runaway popularity for 10 years. It is distinguished by minimalism and clear lines, amazingly reflecting the stylistic philosophy of the brand.
On this wave of success in 2010 with active participation of Sharon Stone “African” collection Maji (Swahili “water”) was created. The spirit of the Black Continent is conveyed in the angularity of lines. The jewelry is made of different kinds of gold and silver. The use of rough diamonds, the largest deposits of which are located on the continent, emphasizes the undiscovered beauty and mysteriousness of Africa. Part of the proceeds from sales went to organizing water supplies for poor African villages.