The creator of the jewelry brand JAR is Joël Arthur Rosenthal. He opened his first small jewelry store in 1978 together with his partner Pierre Janet. There were only three rings on the counter of the store. Not only were these pieces subsequently captured by a famous photographer, but they were also commissioned by the famous Vogue magazine, which gave a very bright positive description of these interesting pieces.
Features of JAR jewelry business
The unique talent of jeweler Joel, who has a very fine sense of natural motives and is able to transfer them to the stone and metal, brought success to the jewelry house JAR. The first works of three butterfly rings with diamonds were so delicate and fragile, that even now they are considered to be some of the best jewelry pieces of the present era.
But the craftsmen did not stop after the achieved success. After only a few years they were able to develop their own unique style. The unique style of the jewelry house JAR is to use cut stones following the sketches of past epochs in the modern jewelry, and their mounts are made of specially treated silver. In spite of the fact that today there are a lot of various technologies and modern types of metals, it is this approach that makes all jewelry pieces made by JAR brand so exquisite and charming.
The brand has only been around for twenty-five years, and during that time, Rosenthal created no more than a hundred types of jewelry. But each piece of jewelry was so unique and in demand that the master has gained the most unusual reputation among other jewelers. The fact is that all the jewelry created by him was never lying on the shelves, they cannot be found in the catalogs of fashionable jewelry boutiques or brand stores of the brand itself.
Master Rosenthal creates his masterpieces exclusively to order of famous people. He never released serial jewelry or created collections of various items for mass sale. All his jewelry pieces were made only in one copy directly by the master himself by hand.
Therefore, the jewelry of the JAR jewelry house is sold at unimaginable prices at famous auctions. When Rosenthal’s pieces find their way into the catalog of such sales, the auction acquires almost worldwide fame, as they are written about in all known publications.
The preferences of the mysterious jeweler
As for the jeweler Rosenthal’s preference for special stones or metals, the master does not have the same love for certain types of them as others. Above all, Joel appreciates their texture and play of colors. He doesn’t consider metals as valuable but as interesting material for his unique fakes. The master simply gives himself wholeheartedly to his favorite business. Therefore, his works are priceless and irresistible. Rosenthal’s aspirations are based on the embodiment of the surrounding beauty of the world in earrings, brooches, necklaces and bracelets. There is no limit to his imagination.