Pandora made a leap from a small Danish town to the big world in just a few years, conquering the whole planet. Today Pandora is one of the most famous jewelry companies in the world.
It all started in 1982.
Pandora was a small jewelry shop in Copenhagen owned by Per Enewoldsen and his wife Winnie. The newlyweds traveled and brought back original jewelry for sale from their trips. The business began to turn a profit. Ornaments were unusual, unlike the others, and soon wholesalers were interested in the goods. It was a huge step forward. The business moved to a new level, increasing sales several dozen times over.
By 1987 the company switched over completely to wholesale sales and moved into its own studio “Art designers’ studio” in Copenhagen. It was necessary to develop. All efforts were thrown to develop their own line of jewelry. The first designer was Lone Frandsen. The company officially became known as Pandora.
A collection of the first jewelry was released in 2000. The idea was to make individual jewelry for every woman. Thus appeared charms – tiny pendants of various forms and with different patterns and inserts, which are strung on a chain or a bracelet and combined with each other, coming together in unique mixes and combinations.
Modular bracelets captivated the ladies. The concept of creation was as follows: “One charming product for every charming moment in life”.
In 2003 Pandora introduced the jewelry in the U.S. and Canada. Since then, the North American market has become the largest seller of this brand’s jewelry.
In 2004, Pandora jewelry was sold in stores in Germany and Australia.
In 2005, the company opened a six-story factory for designer jewelry in Bangkok. The family has special memories of Thailand. Most of their first jewelry pieces were brought from Thailand for the retail shop.
In 2007, an exhibition center opened in North Carolina, where the entire collection of the Pandora line was displayed and sold.
The company has come a long way and today has its own production of unique designer jewelry. Pandora products are sold in more than 80 countries on all continents.
Today Pandora has 13 offices around the world and employs more than 9000 people. Most of the people work in the company’s main factory in Thailand.
The company sees its mission as making all the women in the world happy by giving them modern, original jewelry at affordable prices. To inspire the beautiful half of humanity to express their individuality. To show that each of them is invaluable and unique. And that each piece – just like a woman – can have its own extraordinary story – one that the owner will share with a symbolic piece of jewelry.