Hong Kong designer Wendy Yu founded her first jewelry brand in 1998. Before that there were long trips around the world, studying languages, painting, and the basics of jewelry making. The way to the world of jewelry began after she gathered an impressive collection of sketches with ordinary pencils.
The lack of special education in design (Wendy Yu has cultural studies and linguistics) did not prevent her from joining the ranks of famous jewelers. The success in Hong Kong was resounding. At the time the work was being done under the name Diamond Tree. Wendy also collaborated with French brand Lydia Courteille as an in-house designer.
A designer brand called Wendy Yue began her work in 2008. By this time the designer had already built up a solid clientele, her jewelry pieces were recognizable and met with approval from a demanding public not only in Hong Kong but also far beyond.
Like many designers from the Orient, Wendy has a penchant for floral motifs in her pieces. Rings, earrings, brooches intertwine naturalistic ornaments. Many clients fell in love with the brand’s products for their naturalness and naturality: beetles with shells studded with tiny precious stones, flowers with multicolored petals, lianas, leaves of different shapes. Wendy’s jewelry is for romantic women who appreciate quality of life, exclusivity and touching tenderness.
Branded jewelry is always bright, intricately painted and studded with stones. All collections come in small batches, and some of the jewelry pieces Wendy’s makes by hand and as a single individual order.
However, branded boutiques and points of sale in large markets can be found all over the world. So how has the brand’s jewelry earned its popularity? They are timeless, do not claim to be avant-garde and are as authentic as anything oriental. But modern techniques are widely used in the manufacture; Wendy keeps up with the time, experimenting with cutting, materials and techniques.