Did you miss your favorite childhood Super Mario character? Now he’s back on the dial of TAG Heuer watches

Created in 1985 by Nintendo, Mario the plumber with his red cap and blue jumpsuit is now one of the most recognizable game characters in the world. Now, he can accompany you in real life as an assistant in all your daily activities: he has settled on the dial of the TAG Heuer Connected with Super Mario smartwatch.

For this limited edition, the brand’s models have been reimagined with themed versions from the games specifically designed for TAG Heuer Connected X Super Mario Limited Edition owners: four exclusive dials include special details related to Nintendo’s most famous character.

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Mario is the perfect embodiment of an active lifestyle: he is always on the move, running, flying, swimming, playing golf and tennis and loves adventure. That’s why it’s hard to imagine a better company. The animation on the clock will transport you as if you were in a computer game: starting with the morning greeting, Mario will accompany you throughout the day, helping you gain the necessary number of steps and receive rewards (yes, they are also all borrowed from the iconic game). The interface, available exclusively to Connected watch owners, has been completely transformed into the signature Super Mario colors.

As part of this collaboration with Nintendo, the hero of Super Mario instantly came to our minds. And it’s not just his international appeal among different generations. Mario is an overactive character whose perseverance and tenacity successfully help him overcome any difficulties in his path. And what better way than TAG Heuer Connected to bring this iconic character to life and inspire users to unite with Mario and become more active? The Super Mario Limited Edition will add fun and originality to your daily activity.

notes Frederic Arnaud, CEO of TAG Heuer.

The watch will be sold in an exclusive package designed exclusively for this collaboration. It includes a travel case in Super Mario red. Limited to 2,000 watches, this limited edition version will be available exclusively in select TAG Heuer boutiques and online in select regions from July 15, 2021.

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