The timeless beauty of Art Deco

Spectacular art deco jewelry remains modern and in demand, regardless of time and fickle fashion.

Gold necklace with rubies by Coomi

Art Deco is the true benchmark for the ideal style of the twentieth century. Bright colors, bold geometric designs, intricate ornaments and unusual symmetry – from 1920 to 1935 they flourished wildly around the world and touched almost all areas of life from buildings and cars to interiors and household appliances. Examples of Art Deco jewelry can be clearly traced all the way back to the late 1950s and on to the present day.

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Even now the influence of Art Deco is extremely strong, and its elements make jewelry almost immortal. It’s not the first year that major brands bring to Baselworld and other fashion shows their pieces imbued with the dynamic energy of this popular style.

A distinctive characteristic of Art Deco, reflecting the exuberance of technological progress, is the focus on clear geometric shapes such as spheres, polygons, trapezoids, zigzags, sharp angles and diverging rays.

As far as jewelry is concerned, first of all, platinum rules the ball, complemented by sparkling precious pave and boldly energetic cut diamonds. Colored gemstones often used are rubies, sapphires and emeralds, as well as black onyxes. The combination of these characteristics is the key to the timeless beauty of Art Deco pieces.

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